The Hotel Investor Playbook
Welcome to The Hotel Investor Playbook, hosted by real estate investors and hospitality experts Michael Russell and Nathan St Cyr. As the founders of Malama Capital and Howzit Hostels, Michael and Nathan have a wealth of experience in owning and operating boutique hotels, hostels, and other experiential lodging properties. With over $30 million in real estate investments, including short-term rentals, long-term rentals, commercial retail, and hospitality properties, they bring a unique perspective on how to turn passion-driven investments into financial freedom.
In this podcast, they share their roadmap for transitioning from traditional real estate investments to boutique hotels, offering listeners the insights and strategies needed to succeed in this niche market. Whether you're looking to learn about identifying the right property, managing operations, or understanding the financial complexities of boutique hotel ownership, The Hotel Investor Playbook has you covered.
Join Michael and Nathan each week as they document their journey towards building a $400 million real estate-based business and bring you along for the ride. Subscribe now and start turning your real estate investment dreams into reality.
The Hotel Investor Playbook
How To Use Social Media To Raise Capital And Find Deals | Soli Cayetano E46
What if your first hotel deal could be funded almost entirely through Instagram?
This week’s guest, Soli Cayetano AKA lattes.and.leases on Instagram, went from barista to building a $13M real estate portfolio in just four years. After exiting her residential investing business, she turned to hospitality and now co-owns a 13-key boutique wellness hotel in Palm Springs that’s already been featured in Forbes, Vogue, and Travel & Leisure.
In this episode, you’ll learn:
- How Soli raised $2.5M in 60 days through her Instagram audience
- Why documenting your journey builds trust with investors
- The key differences between residential and hospitality investing
- Why losing money can be the most valuable education
If you want proof that bold moves, social media, and persistence can change your life, this episode will give it to you.
Follow and share the Hotel Investor Playbook so more people can learn how to invest in hospitality assets the right way.
About Soli:
Soli Cayetano is a real estate investor, educator, and boutique hotel owner who has scaled from buying her first out-of-state rental at 23 to building a multimillion-dollar portfolio and co-owning Terra Palm Springs, a 13-room wellness boutique hotel featured in Travel + Leisure, Forbes, and Vogue. Through her platform Lattes & Leases, she empowers new and aspiring investors with the tools, courses, and community to confidently analyze deals, raise capital, and manage properties. Soli is passionate about creating design-forward, thoughtful hospitality brands while making real estate investing approachable, fun, and impactful.
Contact Soli:
Instagram: @lattes.and.leases & @terrapalmsprings
Website: https://www.terrapalmsprings.com/
LinkedIn: Soli Cayetano - Wellness Hotel Owner & Marketing Strategist
Connect with Mike and Nate:
Invest with Mike & Nate: malama-capital.com/invest
Submit a deal: https://www.malama-capital.com/deal-submission
Instagram: @the_hotel_investor_playbook
Contact Us: info@hotelinvestorplaybook.com