The Hotel Investor Playbook
Welcome to The Hotel Investor Playbook, hosted by real estate investors and hospitality experts Michael Russell and Nathan St Cyr. As the founders of Malama Capital and Howzit Hostels, Michael and Nathan have a wealth of experience in owning and operating boutique hotels, hostels, and other experiential lodging properties. With over $30 million in real estate investments, including short-term rentals, long-term rentals, commercial retail, and hospitality properties, they bring a unique perspective on how to turn passion-driven investments into financial freedom.
In this podcast, they share their roadmap for transitioning from traditional real estate investments to boutique hotels, offering listeners the insights and strategies needed to succeed in this niche market. Whether you're looking to learn about identifying the right property, managing operations, or understanding the financial complexities of boutique hotel ownership, The Hotel Investor Playbook has you covered.
Join Michael and Nathan each week as they document their journey towards building a $400 million real estate-based business and bring you along for the ride. Subscribe now and start turning your real estate investment dreams into reality.
The Hotel Investor Playbook
How to Drive 70% Direct Bookings: Strategies for Hotel Investors | Kerri Gibson E10
Are you tired of paying high fees to online travel agencies (OTAs)? Imagine driving 70% of your bookings directly—and keeping more of your revenue. In this episode of The Hotel Investor Playbook, we sit down with Kerri Gibson, founder of Chalets Hygge, who has built an incredible hospitality brand with six short-term rentals and a boutique motel.
Here’s what you’ll learn in this episode:
•The importance of starting with a Google Business Profile to build credibility.
•How to select the right property management system (PMS) and tech stack to scale your business.
•Why knowing your brand and ideal guest avatar is crucial for success.
•How influencer collaborations and content creation can drive bookings and build your reputation.
•Why crafting an exceptional guest experience leads to repeat bookings and referrals.
•How to strategically use Google ads to target high-intent travelers.
Kerri breaks down her multifaceted approach to direct bookings with practical, actionable steps anyone can follow. Whether you’re new to hospitality or looking to improve your booking strategy, this episode is a must-listen.
Resources Mentioned in the Episode:
•Connect with Kerri on LinkedIn
•Instagram: @kerri_reinvented
•Tools like MEWS, StayFi, and MailChimp
🎧 Listen now and learn how to take control of your bookings and grow your hospitality business!
Connect with Mike and Nate:
Instagram: @the_hotel_investor_playbook
Website: www.hotelinvestorplaybook.com
Contact Us: info@hotelinvestorplaybook.com
Interested in investing with Mike and Nate? Visit Malama-Capital.com for more information.